What is Bada

Samsung bada is a smartphone platform released in 2010. The word “bada” means “ocean” in Korean. Samsung Wave is the first bada-powered phone. For developers, bada will bring a new blue ocean of mobile applications. For customers, they will have a wider choice of smartphones with cost-effective yet powerful bada-powered phones.

Vision of bada

The vision of bada is “Smartphone for Everyone”. bada’s main goal is not to compete with other existing smartphone platforms. Instead, bada will turn Samsung’s conventional customers into smartphone users by providing cost-effective smartphones. This means that bada will open and extend a new smartphone market, which does not exist in the current mobile market.

History of bada

Samsung bada has long history. Almost 10 years of history. It has been Samsung’s proprietary platform for a long time. During its long history, it has been deployed in many successful handsets. For example, Samsung “Star” is an example of recent successful phones, of which sales surpassed 10 million units, just six months after its release.

To make the proprietary platform smarter, we added exciting features such as multipoint-touch, 3D graphics, an enhanced UI, and of course, application downloads and installation, and so bada was born. Samsung bada is proven to be reliable with its history and also enhanced with its new features.
Business with bada

Samsung bada will help mobile developers to expand their application business. Our aim is to continue to release successful models. Over 220,000,000 customers bought Samsung handsets in 2009. Over 40,000,000 customers bought Samsung touch phones last year. Samsung bada will rapidly be adopted by such customers this year.

In addition, the global distribution and coverage of Samsung mobile phones and Samsung Apps, the application store, will boost developers´ businesses. Samsung Apps will expand its service to 75 countries for bada in 2010.

No wonder. A new blue ocean is coming. We hope you are among the early birds in this new market.

Features of bada

Even though bada supports a wide range of devices, bada is powerful enough to turn your imagination into powerful applications. With high end devices such as Wave, bada fully utilizes the power of hardware for the ultimate application experience. Even with mid-range or cost-effective models, it also provides powerful features for better application experiences.

Features such as plenty of UI controls, Flash support, and sensor support help applications to be more interactive. Service-centric features such as in-app-purchasing, SNS integration, and push notification help applications to offer customers a richer, more interactive experience.

For more information, please refer to the Technical Resources page in bada Developers web site.

Ecosystem Support

To help customers and developers, bada provides well-made ecosystem support. Samsung bada provides an application store, developer support systems with useful information, and a developer-friendly certification process.


Samsung bada is a promising platform for developers and customers. We hope you find a new blue ocean for your business with bada. Why not dive into bada today?